Labor Finders Wins Distinguished 2014 Gold Coast PR Council Bernays Award

FOR IMMEDIATE RELEASE:
CONTACT: Celina Klee
Labor Finders International, Inc.
561-273-8226
Celina.klee@laborfinders.com
www.laborfinders.com

• Labor Finders: wins the Gold Coast PR Council's celebrated 2014 Bernays Awards
• Labor Finders: building strong lasting relationships with communities throughout the United States

PALM BEACH GARDENS, FL--Labor Finders won the10^th Annual 2014 Gold Coast PR Council's Bernays Awardsfor Best Collateral Material. Labor Finders competed against someof the most prestigious PR and Advertising Agencies from around thecountry along with numerous government agencies from the State ofFlorida.  This is the first time in the 10-year history of theGold Coast PR Council that there were seven nominees (the most) inone category.  Dan Shube, Chief Marketing Officer  forLabor Finders accepted the Bernays Awards along with his marketingteam: Celina Klee, Public Relations Manager; Linda DeMastry,Advertising Manager and Trina Sanders, Digital MarketingCoordinator; Graphic Designer, Mark Charles was unable to attendthe awards ceremony which was held at the Boca Dunes Golf &Country Club on January 24, 2014.

The award for Collateral Material recognized Labor Findersunique marketing endeavor, The2013 Fall HarvestTargeted AccountCampaign (TAC) Program.  The premise of the TAC is to target20 prospective accounts that had a high likelihood of using theirstaffing services, yet, may represent a challenge due to astonewalled gatekeeper, a hard-to-reach decision-maker or a tightrelationship with a competitor. The objective of the TAC programwas to develop new business by visiting potential clients using aunique-themed series of gifts that highlighted the companiesstaffing solutions and would help convert them to a newcustomer.

The Bernays Awards named for Edward Louis Bernays the Americanpioneer in the field of public relations; often referred to as thefather of public relations.  Since 2004, the Gold Coast PRCouncil continues to honor the excellence in local PR and Marketingcampaigns by recognizing South Florida's Premier PR superstars andmedia campaigns with this most esteemed award.