American Staffing Association Awards Labor Finders for Marketing GeniusSeptember 11, 2018
FOR IMMEDIATE RELEASE:
PALM BEACH GARDENS, FL—Labor Finders International, Inc., the oldest and largest privately held industrial labor staffing franchise company in the United States is pleased to announce that the company has been awarded the prestigious 2018 American Staffing Association (ASA) Genius Award for the “LAMB Monthly Newsletters” campaign and the company also received honorable mentions for the “Come Grow With Us” and “Best of Staffing 2018 Social Media” campaigns in the more than $100 million category. The ASA’s GENIUS Awards recognizes outstanding advertising and marketing programs amongst ASA member companies and affiliated chapters. Labor Finders competed with other staffing firms with more than $100 million in annual sales.
The Genius Award for Internally Focused Company Publication; recognized Labor Finders monthly e-newsletters. The LAMB newsletters (LAMB is short for Labor Finders Ambassadors,) is the primary source of digital recruiting and prospecting information for the entire Labor Finders organization.
The first campaign that received an honorable mention was “Come Grow With Us”. The imaginative and whimsical six-week Targeted Account Campaign (TAC) Program was conceived to develop new business, while assisting Labor Finders branch sales team in providing an important message about the value of staffing to potential clients. The campaign was a huge success; it generated hundreds of new accounts while giving the Labor Finders sales force numerous entertaining, conversational and yes, growing sales opportunities.
The second campaign to receive an honorable mention was the “Best of Staffing 2018 Social Media” was aimed at both promoting awareness of Labor Finders winning the Best of Staffing for Client Satisfaction Award for the 9th consecutive year. The campaign also conveyed a clear message to all our clients , prospects along with our associates and staff, that we all belong to an elite organization.
The Genius Awards is a national awards program that recognizes the best and most innovative communications and marketing campaigns among ASA staffing agency members.
A panel of communications and marketing experts selects the honorees based on the overall quality of their campaigns’ messaging, design and visual appeal, originality of approach and outcomes.
ASA Staffing Genius Award honorees will be celebrated at Staffing World®, the annual ASA convention and expo, Oct. 16-18 in metro Washington, DC.
About the American Staffing Association:
The American Staffing Association is the voice of the U.S. staffing, recruiting, and workforce solutions industry. ASA and its state affiliates advance the interests of the industry across all sectors through advocacy, research, education, and the promotion of high standards of legal, ethical, and professional practices. For more information about ASA, visit americanstaffing.net.